ClayvsApollo.io
Comparing Clay and Apollo.io — features, pricing, and which is better for your needs in 2026.
Clay
AI-powered data enrichment and outbound automation for sales teams
$149/mo
AI Sales Tools
Visit Clay →Apollo.io
Sales intelligence and engagement platform with AI-powered outreach
Free / $49/mo
AI Sales Tools
Visit Apollo.io →Feature Comparison
| Feature | Clay | Apollo.io |
|---|---|---|
| Pricing | $149/mo | Free / $49/mo |
| Category | AI Sales Tools | AI Sales Tools |
| Data enrichment | ✓ | — |
| AI research | ✓ | — |
| Outbound automation | ✓ | — |
| CRM sync | ✓ | — |
| Waterfall enrichment | ✓ | — |
| Lead database | — | ✓ |
| Email sequences | — | ✓ |
| AI writing | — | ✓ |
| Intent data | — | ✓ |
| CRM integration | — | ✓ |
Clay vs Apollo.io: Which Should You Choose?
Both Clay and Apollo.io are powerful tools in the AI space, but they serve different needs.
Choose Clay if:
- You need data enrichment
- You need ai research
- You need outbound automation
- You need crm sync
- You need waterfall enrichment
- You prefer $149/mo pricing
Choose Apollo.io if:
- You need lead database
- You need email sequences
- You need ai writing
- You need intent data
- You need crm integration
- You prefer free / $49/mo pricing
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